Courtesy: London South East


AVC Immedia wins contract with FIFA

Thu, 15th Sep 2016

Immedia (AIM: IME), a supplier of multi-media content solutions for leading brands and global businesses, is pleased to announce that its recently acquired subsidiary, AVC Immedia (previously AVC Media), a media and communications business and digital technology specialist, has won new contracts to supply FIFA with its Matchviewer tool, during four upcoming tournaments, and, as a trial, to control all content on FIFA TV's YouTube channel for the FIFA Futsal World Cup in Colombia.

AVC Immedia has been working with FIFA since the 1986 Football World Cup, during which they filmed and edited highlights from all the matches broadcast around the world. Since then, the company has worked with FIFA, focusing at grass root level.

Matchviewer, which was first used at the Japan World Cup in 2008, is a unique analysis software tool developed by AVC Immedia and used by FIFA since its launch. It allows the clients' delegates to access real time sports content from mobile devices, whenever and wherever they choose. FIFA's delegates will be able to view match analysis in real time on Matchviewer, as a video with statistics. Post-match statistics will also be readily available seconds after the game has finished.

In the YouTube trial, AVC Immedia will control the FIFA TV YouTube channel, creating teasers for the tournament and analysis-style videos of Futsal World Cup action. AVC Immedia will also create 32 videos, showing some of the best football pitches in the world and how they are created. Video of Manchester City's training facility will be completed and uploaded by the end of September.

The four tournaments covered by this latest contract are the FIFA Futsal World Cup in Colombia, the FIFA U-20 and U-17 Women's Football World Cup and the FIFA Club World Cup Japan. Futsal is a fast-paced small sided football game that is widely played across the world that requires technical skill and ability in high pressure situations.

Bruno Brookes, Chief Executive of Immedia, said:

"I am delighted to announce this contract win so soon after the acquisition of AVC Immedia. We firmly believe that this business is a fantastic addition to the Group, as it strengthens our multi-media content offering for clients in our primary target sectors of retail, workforce, sport and education, as well as having a truly blue chip client list.

AVC Immedia is also adapting and developing the Matchviewer product for other sports.

Posted by Luca Ranocchiari --> luca.ranocchiari@futsalplanet.com